Why a Global Meat Company is Going Plant-Based in Denver
Plant-based protein is all the rage, with Beyond- and Impossible-branded products popping up in grocery stores and on fast food menus across the country. But there’s a plucky new local startup, Planterra, angling for its share of this new market, and they’ve got a not-so-plucky parent company lurking behind the scenes, armed with data and know-how from running a global “protein” business. That company? JBS, the largest meat producer in the world. Producer Paul Karolyi sits down with Planterra CEO Darcey Macken to hear all about JBS’s first step into the plant-based arena, starting with a production plant here in Denver.
For more on Planterra’s business plans, here’s the Denver Business Journal story where we first learned about the company.
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